Our History
In 2015, Irene Setiawati, founder of Manika Jewellery, launched this jewelry-based line of products in Indonesia Fashion Week to perpetuate the Maharani’s story.
Maharani in Indonesian which means “empress,” is the name of the company established in 1989 by Mr. Aseng, Irene’s father. Initially, Maharani worked in silver jewelry called Maharani Silver/ Maharani Actual Design (M.A.D), until it eventually developed into a craft business and change its name into Maharani Craft.
Since 29 October 2005, CV, Maharani has been a manufacturer and exporter of accessories, silver jewelry in ethnic and contemporary designs, which then crossed over to home, bringing creativity, fashion sense and exquisite techniques of jewelry that also characterize you at home.
Under Irene’s management, the company focuses on creating decorative interior elements made from shells, stones such as agate and petrified wood (fossil). And for the jewellery, Manika uses natural resources and gemstones from all around Indonesia such as crystal, pyrite, satam, charcoal, druzy, amethyst, quarts, amber, red garnet, pearl, wool (collaborating with Tie Knot) combine with brass and other materials upon request (gold and silver) to create products that are unique, exotic and have a higher selling value. The resulting style can be described as something “beautiful, subtle and mysterious.” All of Manika Jewellery collections are designed by a very talented in-house designer and handcrafted by a skilled craftsmen.
Inheriting Maharani Craft from her father, Irene cares about empowering and continuously improving the skills of her workforce and craftsmen. Her aim is to equip them with the tools they needed in order to build a sustainable business for the company long term.
We supports local artisans around several areas of Bali that have passed down handcrafting jewelry techniques for generations who have been collaborating with us for more than twenty years. As well as committed to sustainable practices and fair trade and aim to decrease poverty and empower woman to be independent.
Our strategy is to find a market that appreciates value, both in terms of design and service, as well as social and environmental value. We has been working on certified wood products. In 2017, we have received VLK certification, to ensure our wood products can be traced to their origin. And with the help of CBI, we were finally able to get the Fair Trade Certification for the 2018-2019 period. We are currently in the process of renewing the certification for 2022.
We have penetrated into international market and received a number of awards, including being the most innovative products at Inacraft for four consecutive years (2016-2019). And also has chosen as one of the official merchandiser G20 Presidency 2022.